According to Statista, more than 335.7 million e-books were sold in the United States in 2018 alone. While they may not entirely replace traditional books, the popularity of e-books has indicated a shift towards new media among authors and readers.
If you are planning to publish a guide or a self-help book that promotes your business anytime soon, it’s become easy for just about anyone to publish an e-book and deliver it to the right audience. Consider the tips below that will help you throughout the process:
Come out with a strong topic
How do you offer an ebook to a market that’s saturated by authors who are writing about the same topics as you? No one will read your e-book if it talks about a generic topic or a topic they think they already know a lot about. In order to entice readers, you should write about a specific problem or issue that people will care for the most.
Take the time to learn more about your target audience and list down the questions they need answers to. From this list, pick the most common question and see how it branches out into specific talking points. You can then pick a talking point and build your ebook from there.
For instance, if your target audience consists of business owners who are venturing into online selling, they might want to know more about setting up an online store. From this, you can zero in on related talking points about selling through Etsy or setting up an e-commerce website
Come up with an outline
After you have identified the topic you will be writing about, it’s time for you to structure your e-book. For this, it’s important to know the kind of information that readers will want to consume. In other words, you need to include subtopics that are relevant to the overall topic of your ebook.
Outlining is a great way to organize your ideas and manage your e-book writing project. It also helps readers — especially those who prefer to scan — find the information they need. As your outline begins to take shape, consider listing down questions or prompts under each chapter or section. This helps you focus on the kind of value you want to deliver to your audience.
Commit to adding value
When marketing your e-book, you might want to give readers a preview of what’s inside. They should see what value they can get from downloading the entire book. You can help your e-book stand out by adding graphics and visual aids. You should also write concise paragraphs and add a bit of personality to your style of writing.
More importantly, your e-book should be free of grammatical errors and potential copyright pitfalls. Thankfully, there are tools you can use to make sure you are in the clear. Check out this Grammarly Review, as it’s one of the best apps you can use as you draft your e-book.
If you want to engage your audience in a more meaningful way, consider the tips above as you write an e-book that has a valuable place in your marketing arsenal.