“75% of women cry at least once a month,
with 33% of women crying at least once a week.”
2010 Poll conducted by Cosmopolitan Magazine
We cry, have you heard? It is true. No matter how much we may try to fight it (and believe we can avoid it) we, as women, we cry. I rarely think about how often we cry because it just isn’t something I have put much thought into. The only problem with this is, when I do cry, it is at the most inopportune moment that leaves me even more emotional than I was to begin with.
For example, last time I purchased a new mascara, I didn’t take into consideration the fact that I cry. Boy was that a big mistake! The first time I found myself crying, everyone knew I was crying. My simple tears had mascara running down my cheeks and smeared each time I tried to fix it. I had to race off to a restroom to wash my face with hand soap! My kids knew I was crying, strangers knew I was crying – it was a disaster!
That bottle of non-waterproof, mascara is now at the bottom of my makeup bag! While it does a fantastic job on most days, I can’t rely upon it to not embarrass me greatly on those weekly-monthly occasions that I might cry.
Does that mean we should take crying into consideration when we purchase mascara?
Yes! When women are crying weekly, you bet we need to take this act into consideration when we purchase mascara! That is fifty-two opportunities for added embarrassment if we don’t!
Tarte cosmetics has just the thing to keep our tears under wraps with their Limited-edition Lights, Camera, Splashes 4-in-1 Waterproof Mascara that is “guaranteed to stay put through rain, sweat or tears”! With the Splashes 4-in-1 Waterproof Mascara, we get the amazing lashes we desire, while receiving the waterproof capability we need. The “4” in tarte’s 4-in-1 formula stands for “lengthening, curling, volumizing, and conditioning”.
A Waterproof mascara that conditions too?
Yes! It is possible! Tarte does this by adding olive esters to treat and protect lashes. Olive esters are used in lotions, hair care products, and soaps. It is an anti-irritant and contains many of the same benefits of olive oil.
The next time you find yourself crying in public or in front of your children, make it easy to hide by being sure your mascara isn’t failing you. Visit tarte for more information on their Limited-edition Lights, Camera, Splashes 4-in-1 Waterproof Mascara.
