Dropped – Heineken’s Social Experiment
This post is sponsored by Heineken. All opinions are 100% my own.
Are legends born, or made? To find out Heineken®, as part of its latest global campaign ‘Voyage’, is undertaking it’s most daring experiment yet. It is testing what men are truly made of when taken out of their daily lives and dropped into the great unknown. Imagine the situation. You are a highly social character, out-going and confident. You get chosen to go on a legendary adventure – something you have never done before – a new experience that will test your resourcefulness. But then you find yourself in the freezing wilderness of Alaska – alone on a glacier, with nothing but a giant life-ring, a tuxedo and a plane ticket to get you home – and the airport is hundreds of miles away.
What would you do if you were tossed out into the wild outdoors, on your own to survive and find your way home? Is it possible to face a world outside your comfort zone and have a legendary adventure? I think that by tapping into an individuals will to live and turn obstacles into learning experiences, their life will be so much more fulfilling. Some people would not survive. It is sad but true. I feel that some people do not have the personality to become a legend. They can’t step out of their comfy home environment and deal with change. Some of us hide behind our comfort zones and don’t venture out to experience the “real” world.
Watch the video below as these brave souls take their chances and embark on their Voyage! Would you want to be in their place?
This is ‘Voyage’, a new campaign from premium beer brand Heineken® that takes different men from across the world and drops them in remote global locations with nothing but the most basic of supplies and directions. The result is ‘Dropped’ – a series of episodic adventures following our intrepid explorers on their legendary travel experience.
‘Voyage’ is the fifth instalment of the Heineken ‘Legends’ platform, The integrated campaign, which will live on a variety of platforms across broadcast, digital and mobile, will allow consumers to have a truly immersive experience via the Heineken® Dropped YouTube channel. Here, viewers will be able to follow each ‘Dropped’ voyage, access documentary-style content and also contribute their own video entries to the ‘casting couch’ – with the ultimate chance of partaking in their own legendary travel adventure.
Every ‘Dropped’ travel adventure will be tailored towards the character of its main protagonist – forcing them to discover their own limits and conquer their fears. Across four continents they’ll face a multitude of challenges – tough terrain, curious locals and unusual modes of transport. As the Dropped episodes unfold, so the social experiment will come to life, with viewers of each voyage able to follow how each traveller fares through a series of diary entries and journey updates.
So what do you think will be the end result of the Dropped experience? Will these participant’s will to overcome obstacles and go home actually get them home?
Their final destination? Home. Will they make it? The answer lies within each adventurer – the outcome of each Dropped encounter is completely unscripted, with the participants desire to overcome the challenges the only measurement for success. For all we know legends aren’t made, they’re Dropped.
This post is sponsored by Heineken. All opinions are 100% my own.
