Raise a Butterbeer Cheers!  Butterbeer Season Returns to Brew up Sweet Moments

New Treats, Limited-Edition Products, Events And More Celebrate The Harry Potter Favorite

Hey there, Harry Potter fans! For many of us, Butterbeer is more than just a tasty drink; it’s a symbol of joy, comfort, and togetherness. Remember that cozy scene in *Harry Potter and the Prisoner of Azkaban* when the trio is huddled in The Three Broomsticks? That’s when Butterbeer first captured our hearts with its delicious butterscotch and shortbread flavors!  To celebrate our love for this magical beverage, Warner Bros. Discovery is thrilled to bring back Butterbeer Season—a fun-filled event dedicated entirely to all things Butterbeer! Join in on the festivities!

YUM, Butterbeer! Just the name conjures up a cozy, magical feeling. That’s why I was so excited to receive a box of Limited-edition products and Butterbeer flavored treats to celebrate Butterbeer Season! On my first trip to Universal Studios, I fell in love with Butterbeer! I can still imagine that frothy, golden elixir, its scent a delightful blend of creamy butterscotch and a hint of warm vanilla, almost like a liquid hug. Taking that first sip is like a delightful surprise! It’s smooth and buttery, with just the right amount of sweetness—not too much, just perfect.  It’s such a rich and comforting flavor that it wraps you in warmth, making you crave a cozy spot by a crackling fireplace, even if you’re just hanging out in your kitchen! 

Now you can grab a taste of Butterbeer wherever you are. Harry Potter destinations around the world – including The Wizarding World of Harry Potter at Universal Destinations & Experiences in Orlando, Hollywood and Beijing, all three Warner Bros. Studio Tours in London, Hollywood and Tokyo and various Harry Potter traveling experience locations are each offering fans new and exciting ways to enjoy the delicious taste of Butterbeer.

Warner Bros. Discovery Global Consumer Products has collaborated with a range of enchanting partners to offer fans a host of new treats and Butterbeer-inspired products to celebrate Butterbeer season:

• Goldfish – For a limited time only starting this March, Goldfish Butterbeer Flavored Grahams will be hitting the shelves of US national retailers and available online — don’t miss your chance to try the wizarding world’s favorite drink, now in snack form!  

• HERSHEY’S – Cheers to the magic with HERSHEY’S Harry Potter Butterbeer KISSES! A limited-edition treat fit for any witch or wizard, complete with the cream soda and butterscotch flavors of Butterbeer. Perfect for candy dishes, fans can grab a bag to uncover limited-edition Harry Potter-themed foils. Available for a limited time at US retailers. 

• Keebler – The limited-time Harry Potter Butterbeer Fudges Stripes Cookies release is a celebratory take on the popular wizarding beverage, featuring a Butterbeer-flavored cookie topped with Butterbeer-flavored fudge that mimics the sweet and frothy combination of cream soda and butterscotch that witches and wizards everywhere know and love. The cookies come in four unique designs with shapes and imprints inspired by the Harry Potter films. You can shop Keebler’s Limited-Edition Harry Potter Butterbeer Fudge Stripes Cookies at US retailers nationwide.

• ORLY – Transform your nailcare routine with a range of products from ORLY infused with the iconic Butterbeer scent. Products include ORLY x Harry Potter Butterbeer Scented Iridescent Nail Polish Topper, ORLY x Harry Potter Scented Nourishing Cuticle Oil, ORLY x Harry Potter Scented Hydrating Cuticle Froth and ORLY x Harry Potter Scented Quick Dry Nail Spray. Available at orlybeauty.com and Ulta.com beginning March 1.

• Running Press – Raise a glass and get ready to toast your love for the most delicious season with Harry Potter Butterbeer Mini Mug Set. Complete with a collectible 3 1/2 inch Butterbeer glass mug inspired by the Butterbeer mug as seen in the films, a 48-page guidebook on Butterbeer, and a Harry Potter-themed coaster. Available to fans around the world online.

• SkinnyPop – An all-new limited-edition snack perfect for a magical movie night! This sharing-size bag of Butterbeer Flavored Kettle Popcorn is enchantingly popped with a taste of butterscotch flavor and a hint of brown butter and caramel flavors. It has the same quality ingredients you expect from SkinnyPop, and enchanting flavors inspired by the world of Harry Potter.  Plus, it’s free of gluten, dairy, peanuts, and tree nuts, so it can be enjoyed by almost everybody. Don’t miss it before it’s gone!

Here’s a glimpse at some of the exciting things planned in the US:

• Harry Potter New York is one of the most Insta-worthy spots to enjoy a Butterbeer, thanks to its gorgeous Butterbeer bar. In addition to sipping the tasty drink against a backdrop of Butterbeer bottles and bubbles, fans can sample some brand-new treats from March 1st, including Butterbeer cookies, sundaes and a tasty new ice-cream topping.

• The popular Butterbeer Truck will be visiting multiple cities across the USA, bringing delicious joy to those lucky ones who discover it! Fans who spot it have the chance to get their hands on a free Butterbeer, grab surprise giveaways, get involved with themed photo ops and more. Check out @HarryPotter for information on when and where the truck will be making its stops. 

• Beginning March 1st until May 31st, The Wizarding World of Harry Potter at Universal Orlando Resort and Universal Studios Hollywood will offer guests a chance to enjoy Butterbeer in all-new ways – from sweet treats to themed merchandise, and more!

• At Harry Potter: The Exhibition in Boston, fans can celebrate the season with Butterbeer-inspired ticket packages that include admission, merchandise, and of course, a Butterbeer! 

This is just a taster of what’s in store for fans, with more to be announced over the coming weeks. To stay up to date with all the Harry Potter and Butterbeer Season news and updates, check out http://www.HarryPotter.com/, and while you’re there, why not get Sorted into your Hogwarts house and sign up for the Harry Potter Fan Club.

 

Don’t miss our favorite Butterbeer Recipes:

Butterbeer Cheesecake is the perfect fusion of magical flavors and creamy decadence. It’s a dessert that brings a touch of the wizarding world into your kitchen, delighting both Harry Potter fans and cheesecake aficionados. The rich butterscotch and smooth vanilla notes create an indulgent experience that’s hard to resist.

Butterbeer has been described as a magical treat made of granules of pure white sugar crystals, folded into divine swirls of golden butter and sweet, thick cream.  Sounds irresistible, doesn’t it?  It’s amazing! You will love these Butterbeer Cupcakes that will take you back to the Wizarding World of Harry Potter in just one bite!

Now, dust off your wizarding robes and get ready, because it’s officially Butterbeer season! From March 1st all the way through the end of May, The Wizarding World of Harry Potter at Universal Orlando Resort and Universal Studios Hollywood transforms into a Butterbeer paradise. Forget just the classic foamy drink – you’ll have a chance to dive headfirst into a cauldron of Butterbeer delights! Think creamy ice cream, rich fudge, smooth potted cream, and maybe even some brand-new surprises. It’s the perfect time to immerse yourself in the magic and treat your taste buds to all things Butterbeer!

For the latest Harry Potter and Fantastic Beasts news and features, visit www.harrypotter.com