There seems to be an unusual amount of pregnant celebrities at the moment.
Whether this just seems the case because there has been an
increase in interest since Kate Middleton’s high profile pregnancy was
announced, it is undeniable that celeb’s swollen bellies are appearing all over
various media outlets.
The recent announcement that Kim Kardashian and Kanye West
are also expecting a baby has only served to increase the media frenzy
surrounding all things pregnancy and baby related.
Baby boomers’ fashion
effect
So what effect will this have on the fashion, beauty and
health world, and subsequently, fashion, beauty and healthcare
PR? Fearne Cotton, already well known for her great style, has been
regularly pictured in various fashionable maternity outfits as her baby bump
expands.
The amount of media attention given to maternity style,
which will undoubtedly escalate dramatically over the coming months, will mean
PR agencies must ensure they get their client’s products in the public eye,
while being quick to draw attention to any items being worn or used by famous
names. This is where digital PR is particularly useful, allowing PR consultants
to react immediately to media coverage and use social media and blogs to spread
messages.
Maternity wear
Maternity wear was once not synonymous with fashion;
leggings and baggy jumpers or unflattering elasticated waists were used to hide
burgeoning bulges. However, since high street retailers such as Topshop have
developed popular maternity lines, it has become possible to be well dressed at
all stages of pregnancy. Fashion PRs will want to use this recent increase in
media attention to increase consumer awareness of such lines; a photo of a
celeb wearing one of their client’s products is any PR’s dream.
Though there is perhaps most interest in what these pregnant
celebs are wearing, a surge of interest in health and beauty products comes
with this.
Effects on healthcare
Healthcare PRs and various medical experts will be keen to
offer their opinions on what supplements or nutrients are the most effective
for both pre and post natal care. We can expect to see many recommendations for
vitamins, prenatal exercise regimes and other health advice in the press.
Additionally, how to prevent or deal with pregnancy related illnesses, or side
effects such as varicose veins and stretch marks will undoubtedly be frequently
featured in the media.
In the same vein, beauty PRs must ensure that they use these
high profile pregnancies to promote their products. This could be by drawing attention
to particular oils or creams which will prevent stretch marks, or even by
informing the nation how to obtain the pregnant glow without actually having a
baby.
There is huge scope for PR companies to use the large number
of pregnant celebrities to their advantage. It is vital that the most is made
of these opportunities otherwise some brands may end up sidelined or lost in
the media frenzy.
Article written by the baby and celebrity-obsessed PR agency PHA Media. Read more stories like this on Twitter @PHAMedia.
