No matter the nature of your event, everybody deserves to feel welcome. We all need help making people feel special making an inclusive event.
As a society, we’re becoming more aware of differences and how diversity enhances our lives. We’ve made progress- but we’re not perfect yet. No matter how pure your intentions are, it’s easy to unwittingly omit a few aspects that will make your event accessible and all-embracing. We all have blind spots, and you’ve come to the right place to check those blind spots.
Accessibility isn’t a barrier to your event- it’s a part of it. It unlocks a level of dialogue and makes everyone a team. Making your event accessible and welcoming for all will reward everyone involved.
When everyone is on an equal playing field, communication and human connection flow like a chocolate fountain (and a chocolate fountain is always a good idea).
Choose an accessible venue
When booking a venue, make sure it ticks all the boxes of accessibility. Some of your attendees might have reduced mobility. Will they be able to independently get inside the venue, use the bathrooms, and move around? Are the doorways wide enough for a wheelchair to fit through? If the venue has multiple stories, is there a working elevator? Are the tables high enough that a wheelchair user can eat comfortably?
Don’t be afraid to ask about accessibility needs. Not all disabilities are visible, and your attendees may have access needs that you are unaware of. You may also need to add a support person or service dog to your guest list. The more the merrier!
Additionally, check that the features of the event itself are inclusive. Flashing lights may make the event unsafe for epileptics, or may be overstimulating to those with sensory processing disorder.
Make a fashion statement
One way to make a fashion statement is to ditch the fancy dress code. Black ties aren’t a staple in everyone’s wardrobe, and many people can’t afford to get their hair professionally done or buy a new dress for an event.
The fear of being underdressed, or not being dressed conventionally enough, may make certain attendees shy away. Allowing guests to express themselves, whether that be in a ball gown or tracksuit pants, will make everyone comfortable.
You can also express your support and acceptance through your clothing choices. The simple act of wearing something like a rainbow pride lanyard is a message that people can feel safe with you.
Offer catering options for everyone
Nobody likes to sit around at an event where they can’t eat the food! Offer options for all diets- gluten-free, allergen-free, diabetic-friendly, vegan, vegetarian, halal, and kosher meals should be available if needed. If you’re having people RSVP to your event, allow them to state any dietary needs.
It’s also essential to have non-alcoholic beverages whencatering for those who need them. It’s a great idea to always have water as an option since most people can drink water!
Diversify your panel
Take a look at the speakers you have chosen for your event and think about who they represent. Are they all the same race or gender? Is there a wide range of ages and abilities? Will everyone in the audience find someone they can identify with?
There are, of course, exceptions. If the event is about Indigenous Australians, it makes sense for all of your speakers to be Indigenous Australians. If the event is a fundraiser for victims of domestic violence, having a panel of people who have experience with domestic violence is best.
Having a panel full of hearing people speak about deafness, or straight people speaking about the LGBTQIA+ community, is not a good example of diversity. Lived experience is valuable, and it is empowering for a marginalized person to represent their community.
It’s not just about the panel. Your event should be accessible from the start, with a diverse managing committee, like-minded donors and sponsors, and consistent values that are reflected in your actions.
Be mindful of the language
Speaking of event panelists and moderators, they should be aware of the language they use when addressing the crowd. An attendee feeling alienated or hurt could put a real damper on their night if you don’t make your event inclusive.
Speakers should avoid using generalizations, slurs, outdated language, or explicit talk that could make one feel uncomfortable or disgusted. They should also avoid singling out specific crowd members or commenting on them unless the attendee has made it clear that they’re ok with participating in some friendly joshing.
Consider economic status
It isn’t always possible to make an event free to attend, so unfortunately, some hopeful attendees may have to miss your event. But you can remedy this by awarding a few people entry tickets free of charge. You can also offer event scholarships.
If the event revolves around fundraising, such as a charity event, make sure there is no obligation to donate. Some attendees might be there to offer support or help raise awareness, but they may have no money to spare to donate or participate in an auction.
In conclusion
Accessibility is not an added bonus or privilege- it’s a right. Nobody wants to feel like a burden, and everyone deserves to feel welcome and appreciated. Making your event inclusive and accessible means satisfied attendees, enthusiastic participation, and new opportunities for all involved. It’s a win-win situation!