If you want to take your career to new heights or even open your own business, then you need to ensure that you create a personal brand. Build a personal brand and it will make you more sellable and marketable. Here are some of the factors to focus on.
Social Media
First, you need to make sure that you are using social media to your advantage. There are various social networks that you can use to create a personal brand these days.
For instance, you might want to start with Twitter. Twitter will ensure that you are immediately visible online to anyone researching you. It’s useful to people operating in industries such as marketing or journalism.
However, it can be used by any professional. Twitter provides a snapshot of who you are and a little taste of your personality. We’ll discuss personality a little further down.
There are also other options like Instagram. Instagram is key if you need people to see the aesthetic of your personal brand or the core skills that you can offer. For instance, you highlight your social media prowess on Instagram or potentially display your photography and videography skills.
You could also connect with influencers through this social network. Or, alternatively, you can pursue becoming an influencer yourself. To gain success on Instagram, you must create the right image and work to ensure that every post delivers on the same high standard of quality.
The most important modern social media platform is arguably Tiktok. Don’t forget that the vast majority of content online these days is video. As such, it does make sense to create content for this network.
Website
You can also think about elevating your personal brand by creating your own website. It’s easier than ever to build a website for yourself from scratch. The best builders will allow you to create a website in a matter of minutes that is capable of getting the attention and conversions that you need. However, you do need to make sure that you are approaching this possibility the right way.
If you are using a template, make sure that you take the time to customize it as much as possible. This will help ensure that your website does stand out as much as it needs to. You might also want to consider hiring a professional website designer if you have the time and money. In doing so, you can guarantee that your website is truly unique and individual in a crowded online market.
How you use your website is entirely your choice and can help build a personal brand. It should have an about page that provides information on who you are and what you can offer. It can also be used to display a portfolio of your work or examples of your past experience. As it builds, you can begin to add high-value content that will engage and inspire readers.
Presentation
You should also consider focusing on your presentation to build a personal brand. There are various elements that will contribute to your personal presentation.
On the most basic level, there’s your appearance. This can be as simple as ensuring that you are well-dressed when attending interviews or important meetings. You might also want to consider creating business cards or personal, professional cards that you can hand out to people who you meet outside of office hours.
You never know when a great new opportunity could present itself and it’s important to be prepared for this.
Personality
You need to craft the right personality true. Be aware that your professional personality and your actual personality can be two completely different things. Your professional personality should be marketable and ensure that you are more likable or charismatic to your target audience.
To achieve this, it’s worth researching the audience that you are pursuing in your chosen industry or sector. Once you settle on the right personality, make sure that this is evident in public areas such as across social media. A business personality can also help ensure that you feel less limited when pursuing professional goals.
Show Some Skin
When you are building a personal brand, it’s important to show some skin. In other words, you need to demonstrate not just who you are but what you care about and what matters to you. This needs to be more than just making money. For instance, if you are planning on reaching the point where you can start a business, then you might want to demonstrate a commitment to quality.
Of course, you could also aim to show a philanthropic or charitable edge to your personality. There are lots of ways to do this. For instance, you could publicly display your support to a charitable cause.
Specialty license plates are available for vehicles which help people demonstrate their support for animal charities. Celebrities such as Ricky Gervais also spend a lot of time Tweeting about animal charities online. While this may be a personal passion to him, it nevertheless does elevate his personal brand. Many business owners will also ensure that their commitment to charity is well-advertised and well-known.
Use Professional Marketing Services
If you do want to build up a personal brand, then you should consider using professional marketing services to achieve this goal. We have already mentioned one option here. A web designer is a great place to start but there are other options to consider.
You might find that your social media presence grows quickly and if that’s the case a social media manager will be useful. They’ll handle everything for you and ensure that your posts are approved for publication. This can help you avoid negative posts or anything that has the potential to damage your personal brand.
You might think that professional marketing services are too expensive for personal objectives. The good news is that online marketing services are highly scalable. This means that there are solutions available for virtually any budget. As such, you do not need a fortune to spend to achieve your goals here.
You just need to make sure that you focus on finding the right digital marketing agency that can cater to your needs and individual requirements, whatever these may be. There are lots of digital marketing agencies operating online but they don’t all provide the same high-quality solution that you need.
Understand What You Can Offer
Finally, when you are building your personal brand, you need to make sure that you understand what you can bring to the table. This is important regardless of whether you are using your brand to explore a business venture or pursue your dream career.
You need to think about what your unique selling point is and what will separate you from others within the same market or industry. Once you understand your USP, you can use this on your website, across social media and in general conversations that you have with potential key individuals.
Most people don’t understand their sellable qualities or what separates them from others in a highly competitive market. This is why they struggle to gain the right level of attention and find it difficult to get business ideas off the ground.
If you want to be successful in your career or as a business owner, you need to have a profound understanding of who you are. This goes beyond your business personality and expands towards the value that you can bring to both potential clients as well as employers.
We hope this helps you understand some of the key points you should consider when building a personal brand.