If you are a small business, you are better off taking a slow-burn approach to social media. Over time, and with enough experimentation, you will find the marketing channels that work best for you.
Don’t be swept along by those who claim they put “X” amount into something like TikTok adverts and then get “XX”% back in return.
Your best bet as a small business is to experiment with all the social media platforms, experiment with various types of content and slowly learn what works the best for your business and your brand specifically.
The Answer is Different For Every Business and Brand
There are some places where making a social media impact is easier than with others. For example, we all know that TikTok and Instagram are great places to pay wannabe models to show off your clothing brands and types.
However, some small businesses are making the bulk of their social media sales through Reddit.
Is it easier to make sales through Reddit than through TikTok/Instagram? Of course, it isn’t. It is very difficult, but as the introduction mentioned, you need to find the content type and social media platform that works the best for your business and your brand specifically.
Don’t put too much stock into what other people are doing. Try a variety of different things for yourself and devise your own tailored approach.
Hopping On Social Media Trends
Following trends is not a good idea in 90% of cases. In most cases, you are simply ignored. In the worst cases, you damage your brand.
For example, when Bill Gates set up that stupidly basic contraption to join the “Ice Bucket Challenge,” then all it did was expose him for being a dorkish loser. Plus, people were expecting one of the world’s richest people to do something more elaborate than a cheap ice-bucket frame.
Why should you hop on trends from time to time? It is because the risks associated with trend hopping are less for you. You do not have the sort of exposure where hopping on the wrong trends will do you a lot of harm.
On the other hand, there is a chance that your trend post goes viral, so the cost/risk is sometimes worth it for smaller companies.
Mass Media Saturate Your Content
When you run a larger business or when your social media accounts are pulling in hundreds of thousands of followers, you can have a more nuanced approach to your social media marketing.
However, as a small business, you should simply post your newest content onto all of your social media accounts.
You should cut it up and edit it to fit, which means doing everything from adding different music to changing screen resolution.
Nevertheless, you edit your content to make it suitable and post it on all your accounts simultaneously. When people Google or Chat-AI your name, you want them to see the same message repeated and reinforced.
Buying Other People’s Attention
If you are a small business, then there is no shame in having a small social media following. It only looks bad when you claim to be a big and successful business, only to have 10 Rumble followers and 30 TikTok followers.
To get a head start on your social media campaigns, consider buying other people’s social media accounts. It is pretty simple. You go to a social media marketplace, like the one here, and you search through the sellers to find one that appeals to your target audience.
Each has its own target demographics based on its content type. Find those who are speaking to your target audience, buy the social media accounts, and start promoting your business (and your primary social media accounts) on those purchased accounts.
It isn’t an easy way to get more followers and sales, but it is a time-saver when compared to paying for traffic through advertising platforms.