When you think about signs or business signage, you don’t really think about home businesses. For the most part, signs are seen outside or inside shops, restaurants, cafes, offices, and so on.
It’s pretty evident how they help these businesses, but how can you make signs work for your small, home-based business?
It turns out that they can be just as effective! Here are some different ways you can start using signs:
Direct customers to your house
Now, do you depend on people coming to your house to conduct your business? It could be the case for many home business ideas, so you need to ensure people find you. Placing some signs around the streets near your home will be extremely smart.
Of course, make sure they are branded, so people notice your logo and business name, meaning they know where to go.
It’s a handy use for signs to make life easier for customers, but it could also help you get more people coming to your business. Someone could be walking or driving along before noticing your sign.
It piques their interest, encouraging them to follow the signs to your home. Just like that, you have a new customer – easy!
Make people aware of your brand
Just because you work from home, it doesn’t mean you shouldn’t have a sign outside. It’s the exact same as any other business – if you walk past a shop, it will have a big sign out front telling people what shop it is.
You need to do the same thing outside your home. Naturally, it will be slightly different. You won’t have a huge sign on your house like it’s a store. But, a nice one in the window or on the driveway will alert people to your existence.
Unlike the previous idea, this should be used by anyone. Even when your business is 100% online and nobody visits your house, it helps to have a sign so people know you exist.
Again, anyone can walk or drive along the street and see your sign, instantly becoming aware of your services. It helps you stick in people’s minds so they think about you if they need a service you offer.
Build trust among consumers
A lot of people forget that signs don’t have to be big brand logos with contact information. Not every sign needs to be a massive business card – there are other uses for them too. For example, signs are fantastic ways of displaying reviews and testimonials for others to see. Displaying these outside your home business will build trust and convince others that you are worth their time and attention.
Likewise, you can take this one step further and bring signs inside your house. Yes, this is only necessary if your business is used to meet with clients or provide your service to customers. Here, you can transform your work area or waiting area into a digital signage lobby.
Essentially, you display signs on screens that flick through all of your best and most recent reviews. The dynamic nature of a digital sign means you can show more reviews and positive testimonials, further building trust while someone waits for you to be ready.
Businesses do this in their lobbies all the time, so why shouldn’t you?!
Generate new customers
Finally, your home business can use different signs to generate new customers. We’ve already spoken about the signs outside your home that direct people to your property.
Likewise, we’ve touched upon how a general sign can alert people to your existence and possibly generate some new customers.
However, you can also use signs that display special offers or deals for people to see. Place these signs wherever you like – they don’t have to be in front of your house. You could go into town and put up a few signs that display your offers and have a link to your website.
If you want to go one step further, get a QR code on the signs for people to scan, instantly being taken to your site. It’s a smart way of broadening your reach and shows that you don’t have to use signs around or inside your home to impact your home business!
We often forget that a home business can still benefit from traditional things. Regardless of whether people visit your home or not, your business will still see many advantages from using signs.
It’s a way to build brand awareness, encourage customer growth, and build a lot of trust among your target market.