People can liken photography to painting: a beautiful mix of brilliant colors that together tell a story the person behind the artwork would like to share.
While the one taking traditional photos reserves it for the people depicted in the shots, a photographer who does social media photography will share their stories with the world.
For the avid photographer who loves to share, there may be pitfalls before uploading their next image to social media. Some photographers make the most common mistakes below that may influence their reach where they could’ve avoided them completely:
-
Neglecting The Quality Of The Posts
In today’s day and age, with many digital tools and options available to enhance photographs, a photographer is truly spoilt for choice when searching for the perfect application. One of the aspects they shouldn’t neglect is the quality of their images, as this could make or break their influence in the market.
Followers want to see high-quality, beautifully edited photos. For this, the photographer should choose an app that will fulfill all the needs of their followers and will provide the necessary features they will have to use. Photographers should thus compare various apps like youcam to other similar apps until they are satisfied that they will be able to create the quality art they want.
-
Posting Too Many Items
Some believe that the more content they post, the better their chances of being noticed by new followers. It simply isn’t true. Followers won’t be impressed when their timelines are chock-and-block full of images from only one of the accounts they follow.
The best way to go about posting new content is by scheduling it. Understandably, there may be numerous great moments throughout the day, and it is human nature to be excited about them and want to share the unique feeling with everyone. Unfortunately, not all followers will be equally enthusiastic about everything another person posts.
-
Not Timing The Posts Properly
Everyone has heard the saying that timing is everything. Along with scheduling posts comes the decision of when to schedule them for release. Depending on most of the followers’ activity and engagement with the photographer’s account, they should opt to release new content when most expect it.
Create some anticipation with followers by having a set time of day and the week to upload the new content, and they will be excited every week to go back for more. Adding this level of excitement will draw in more followers, especially when they find the content interesting.
-
Choosing The Wrong Platform
Photographers have so many options for social media platforms that they can post to hundreds of sites daily. Instead, they should consider which platforms will bring them the most followers and give them the best reach for the type of content they would like to post.
Some platforms will be suitable for sharing images like a strong presence on Instagram or similar apps, while others could incorporate the photos with a blog like Facebook. Choosing the right one could be crucial for the photographer’s success in sharing their content with the world.
-
Not Optimizing The Format
Because the platforms are so diverse, they may not all accept or display the same formats. Platforms that include blog posts could be open to showing PDF formats, while those geared towards imaging could display JPEG images the best. It is all up to the photographer creating the posts to ensure that they use a format that they can use across all of their various platforms.
When the content creator doesn’t optimize their format, they could lose followers on one or other platforms because the people viewing it cannot see it correctly. Some free photo editing apps may be available, but not all will offer the option to save the edits in various formats. And if this will be a problem, continue looking until you find an app that will.
-
Failed Engagement With Followers
People who share content like photographs online want their followers to engage with their content, so why not reciprocate? If there are comments or likes on the content, send a message to thank them, or dedicate the next blog post to thanking all the followers at once.
Other ways of engaging could be to like their comments or send a private message to let them know you noticed their lovely words.
-
Posting Without Including Variety
Unfortunately, in a fast-paced world like the one we currently live in, followers are used to receiving plenty of new informational posts each day. If they see the same thing repeatedly, they may move on to the next thing that brings them the same level of excitement.
It could cause a devastating drop in follower numbers for a photographer that doesn’t consider this aspect of their posts. For anyone thinking that there are only so many ways to take a photograph of a person, place, or food, think again. Use some creativity to find new backdrops, methods of display, or ways of editing the images so followers will have various ideas to look at weekly.
-
Ignoring Current Trends In The Media
Social media is all about trends, and those that trend well become more popular the longer they stay in the spotlight. Of course, a photographer will upload their photos because they love taking them, but is that what others would like to see too?
Before uploading the next post or pic, research what is trending for that topic or niche. If the photos are more likely to trend, the photographer has a better chance of being noticed and gaining a more significant following.
The Final Production
Photography may seem like an easy thing to do. Just point and snap the photo, right? Well, much more thought goes into creating these beautiful pieces of art, mainly when someone uploads them to social media.
The person behind the camera will find something they find interesting and want to share with the world, but they also need to remember that their followers will want to see various images. Not everyone will have the same taste, and many people may skip over the pictures, but when photographers edit them to grab their attention, they may even reconsider.
Avoiding the most common mistakes that most photographers make when posting to social media will improve their final product and could even bring them the fame and fortune they are after in their careers. Social media should be a friend, not a foe, when posting new photography content, as long as the photographer sets out to create the best possible content.
