Modern design is included in established companies’ consumption, production, and communication of everyday products. But within a startup, it is still seen as a “secondary” stage of the project. This gap negatively affects the culture of presenting innovative products to a potential investor or a broad audience (most presentations are impossible to watch) and the project activity. On the other hand, web design agencies can do the work blink.
The question that occupies the minds of startups, the business community, and marketing specialists is whether design and branding are necessary, and if so, at what stages of startup development?
What does it give, and isn’t it an “unnecessary” and costly link, especially in conditions of initially limited resources?
The problem is highly relevant, especially since today, there is a strong perception of design as purely decorative, external “decoration.”
New vectors of product development will not be accepted for growth or will be considered excessive by the developers themselves. But in any case, in the interaction between representatives of the innovative business and the web design agency, the image of the company is clarified as well as the specifics of the product, its formats, target audiences, and promotion channels.
If the budget allows, you can use the services of startup web design agency purrweb.com.
Design Problems in Startups
If the proposals of a web design agency are impossible to implement within the framework of a particular project, the decision is taken by a startup; in any case, the general level of awareness of the points that are fundamentally important for the business is increased.
The inclusion of a startup consulting team at even the earliest stages of the project by a web design agency is the right and long-awaited decision. In this case, the final product will not always be the tool (brand, object design, presentation, interface appearance).
However, the process of briefing and clarifying the features of the future project, its scope, and relationships is usually a successful contribution to the correct “design” of the business.
Features of the thinking and skills used by web design agencies in their regular work are applied in consultancy work with startups. It is another activity that is becoming more and more expected and demanded by today’s market. It will soon no longer be possible to talk about it as a side or non-core:
- Strengthening the market and competitive characteristics of products.
- Identifying and correcting errors in their positioning.
- The task of a web design agency.
Experience has shown that it is possible to significantly improve the quality of innovative products and form a practical methodology for their development only based on a modern integrated design approach in the early stages of work.
Why Should your Project be Memorable?
You probably know what information overload is. But, unfortunately, information overload for your customers is a given that you have to put up with. If your clients, even without your site, sit on the Internet for more than 7 hours a day, you should try hard to make them like your site. It’s not a matter of taste. It’s a matter of survival for your business.
The visitors on your site will flee in 7 seconds to the competition if you don’t hook them.
Your startup is doomed if your site doesn’t stand out from your competitors’ sites. Making a great website is not the whim of a web design agency. It is a question of the survival of your project.
It’s important to understand that even though we’re drowning in flashy new products, we always consider what users want to see on your site.
Why is it Important to Have a Memorable Site?
Regular customers are more profitable than new ones because they bring more profits. They are cheaper to retain, and they make purchases nine times more often than new ones.
Usually, the first sale is a loss because of the high cost of attracting a customer. When you are constantly looking for new customers, your profitability drops.
A unique website will allow your customers to remember your contact information and contact you again if you make any money. A particular website will work at the speed of light.
A Good Web Design Agency Satisfies The User’s Needs
Everyone understands “beautiful web design” differently. If you ask several people to evaluate a site, they will do it differently and bring various arguments. In practical terms, this means nothing.
Because people appreciate different resources about the same, and if you do not focus their attention on details, their evaluation of other sites will be roughly the same. Sites with good design have most people classifying them as beautiful and comfortable. A website with a bad design will be on the blocklist.
Why does this happen? Because the user experience for people is about the same. Almost everyone uses the same sites (especially if we talk about popular resources). The situation was different 10—15 years ago: experienced Internet users knew how to distinguish between quality and convenient sites.
As some entrepreneurs think, a comfortable and pleasing design is not a waste of money. But, on the contrary, it is today’s only way to get customers from the Internet.
Order a Design Project
Remote work is a beautiful format today. But, unfortunately, as practice shows, many top web design agencies refuse to go to the office (even the fanciest one) and appear there only on demand.
If you want to hire an excellent web design agency, it is better to agree with them on the project work. It will be challenging to wrap up a successful design from 9 to 18. IT specialists have long been all hands-on for remote work. Modern technology and the specifics of their job allow them to be available and to do their work anywhere in the world.
With a strong web design agency, you get a top-standard (there is also a fixed cost) — the basis, which others will even spoil for a long time. But for support, feel free to hire a middle or even a confident junior. If it makes you feel safer, but the person in the office. That way, there is less of a candidate to dictate to you the rules of the game.
It is essential to understand that a junior cannot be the first member of the design team. Otherwise, you will automatically get a person who does not want to grow and develop since he knows there will be no opportunity to learn from older colleagues.
Where to look for a Web Design Agency?
But if there is no expertise, none of the sites will help close the vacancy quickly and efficiently, and it is easier to turn to highly specialized services that have the expertise on their own. In the USA, assistance to find IT specialists are famous: HIRED, Woo, Indeed Prime, Triplebyte.
It is seriously worth thinking about a remote team. The trend is inevitable; the future has already arrived, so ambitious projects need to follow the spirit of the times and not adopt the formalism and sluggishness of large offices.