Running your own craft business can be an incredibly rewarding way to earn some extra cash. In fact, with some hard work, you may even be able to turn it into a full-time career.
However, one problem that many have is scaling and expanding from their starting position. It’s not easy to consider selling wholesale when you’re working out of your own home.
With that being said, it is possible if you know where to get started. Below, we will take a look at five tips to help you expand your craft business.
Sound interesting? Then keep on reading!
Upgrade your equipment
It may seem challenging to cut down your manufacturing process at first, but it is possible. Generally, with new and improved equipment, you will be able to craft more products in a quicker time frame.
Remember, you want to find equipment that will allow you to create many designs without sacrificing quality, like with these Brother cutting machines, for instance. Just make sure that you don’t alter your products too much, or you may lose your existing reputation.
Upgrading your equipment can also be expensive. Think of it as an investment in your business and the future. You may need to secure financing for this investment so it’s a good idea to look at investment presentation tips so you have all you need to win the funding you require.
Simplify your product range
When it comes to growing your craft business, you need to find ways to increase the number of products you sell. However, this isn’t always easy when creating handmade items that take a lot of time.
While you shouldn’t get rid of your best-selling products, you should consider having a few other options that you can make and restock quickly. For instance, you may sell popular generic items alongside your unique personalized ones.
Create a shipping schedule
One of the hardest parts of selling your own products is having to head to the post office to send off your orders. Not only is it challenging to keep track of everything, but it’s easy to forget amongst all of your other commitments.
To speed up the process and save time, try creating a set shipping schedule that you follow each week. This can be outlined on your website so that your customers know exactly when you will be sending their products.
Collaborate with others
Are you searching for a way to reach a larger customer base? Why not consider collaborating with another business? It’s a great way to benefit both of you and allows you to form excellent connections.
Before getting started, make sure you think things through and consider your options carefully. They shouldn’t be a direct competitor but have a somewhat similar target audience.
When you find a few competitors in your niche, make the most of their backlinks to increase your website visibility – this is a trick of the trade. Begin to find competitor links using online tools and make better decisions about how to position your backlinks.
Embrace social media
Lastly, you should already know how important digital marketing has become for businesses, so reassess your social media and ensure you are taking advantage of it. Platforms such as TikTok and Instagram are the perfect places to reach out to customers.
You can show behind the scenes, make exciting content, and even run competitions to increase your following. There are so many advantages, and it’s worth looking into them.
And that’s it! These were five tips to help you expand your craft business. So, while it may seem overwhelming, try and see things from a different perspective. With a few gradual changes, you can work your way up and build towards greater success.