Starting a business comes with a lot of troubles. Finding the right name doesn’t have to be one of them with this method for naming your business.
The name of your business is your customers’ first interaction with your business. It is a perfect way to show the values behind the business, what kind of quality they can expect, and give a unique sphere to your company.
But that’s the theory. It’s a whole other story to come up with the right name, that will put the exact right words on your business. It can seem almost impossible, but luckily there are methods that will structure this process, open your creativity and make you end up with a name you never imagined you could come up with, but puts the exact word on your business.
Find your post-its
The first step is to do the big brainstorming, where you will write out all the words you can associate with your business. Everything is valid in this process. Colors, smells, emotions, specific products, age group, favorite music. Basically anything. It might seem like a waste of time, but the purpose is to open your brain and start creating associations.
Maybe the right association is coming from thinking of your customer’s favorite pet. It can sound a bit of a time waste to think of pets, but this shouldn’t take days. Do an intense brainstorming of max one hour and move on.
Cut into your keywords
Now it’s all about selecting through your post-its. Try and gather things into categories that will generate a keyword. Your keywords need to be exact and descriptive, so make some choices. Don’t just combine orange, pink, and purple into colors.
Take a choice on which color is the right for your business. This should generate at least five keywords you can use to describe your business. More is fine, but please don’t bring in so many, that you will lose the overview and not be able to make ends meet.
Generate some names
Your keywords should help you find the core of your business. Now you know what you want to sell and how that should be associated. See if you can come up with ideas by yourself. Otherwise, you can use an online name generator like Business Name Generator where you put your keywords into the name generator, and then it starts generating a long list of ideas.
The benefit is that these names are unique, and you can also find available domain names with these names. Pick a few suggestions that you will take to the final round.
Now it’s time to test out the different names of potential customers. A lot of people feel anxious about reaching out to potential customers for feedback and would rather ask their friends and family. But they are not the ones you are trying to sell your service to.
The purpose of this step is to get honest and valuable insight into how customers react to your name. So, try and let them tell as much as they can around the name, so you have good knowledge when you pick your name.