Fashion remains a popular topic worldwide, with numerous brands appealing to the modern-day fashionista. However, some are highly popular in the fashion world, dominating online searches, social media mentions, and purchases. That said, here is a fashion watchlist of the most popular fashion brands of 2021.
It comes as no surprise to many that Gucci retains the top spot as the world’s most famous fashion brand this year. Gucci t-shirts, belts, bags, and shoes are the products that dominate online Gucci searches. The fashion behemoth remains one of the industry’s best due to its constant willingness to adapt, evident by its adoption of a sustainable supply chain and genderless fashion to appeal to younger fashionistas.
Also, Gucci’s much-anticipated collaboration with The North Face allows customers to shop for everything ranging from windbreakers to backpacks. In addition, Gucci leverages elevated ecommerce, digital storytelling, and a continuous desire to innovate online.
For instance, Gucci sold the first pair of virtual luxury sneakers this year, allowing patrons to wear the shoe virtually and take photos and videos to be shared online. Innovations like this partly account for why this Italian fashion giant continues to enjoy more social media mentions and actions than its closest competitors.
Luxury shoppers still seek Burberry shoes, watches, clothing, fragrances, and accessories on any online fashion store for good reason. Burberry retains its appeal as one of the most iconic fashion brands of all time due to its trademark check pattern that consumers are increasingly drawn to.
In addition, this British fashion giant has strengthened its digital reach, embracing Twitch streaming to popularize its fashion shows to a global audience.
Luxury is often the first thing that people associate with the Christian Dior brand for good reasons. The French fashion powerhouse has long been among the most prominent names globally, attracting the most sophisticated clientele ranging from royalty to socialites. Christian Dior enjoys great popularity in 2021 due to its novel Tmall store for its cosmetics, perfume, and skincare collections.
Also, selecting beloved brand ambassadors like Yara Shahidi and K-Pop sensation Kim Ji-soo has undoubtedly put the brand out there. Additionally, the limited-edition Air Jordan 1 High OG Dior sneaker, birthed from their collaboration with Nike, has strengthened the brand’s appeal to younger generations of luxury shoppers.
Balenciaga continues to be on the lips of many fashion enthusiasts, with its shoes, tracks, and bags being some of its most searched offerings online. However, Balenciaga’s designer sneakers collection remains the brand’s golden goose, dominating the luxury sneaker movement it spearheaded a few years ago. This year, Balenciaga is certainly spicing things up, giving their patrons a glow-in-the-dark collection of socks, slides, T-shirts, and caps.
It is an undeniable fact that Versace and flamboyance are heavily intertwined. This Italian luxury fashion brand is known for its loud and bright colors and radiate style and class patterns. These days, Versace is rightly enjoying more time in the spotlight due to its wildly successful social media strategy. Versace generates much social media buzz and has one of the highest engagement rates in the fashion industry.
Also, partnerships with icons like Jennifer Lopez and Gigi Hadid continue to spark conversations around the brand. Furthermore, Versace is adapting well to changing times, announcing in 2018 that it would discontinue fur use in its collections, appealing to increasingly eco-conscious shoppers.
Prada is best known for its luxury handbags, popular among socialites and other luxury shoppers. However, it is still known for its shoes, clothing, fragrances, watches, beauty products, and other accessories. As such, Prada ranks high on the list of the most searched fashion brands in 2021.
Also, the company continues to intensify its digital strategy and content personalization and localization in Europe and China. What’s more, the famous pieces from their spring and fall collections are sure to be a hit with fashionistas, further strengthening Prada’s position as one of the most well-known fashion brands worldwide.
French luxury Fashion House Louis Vuitton (LV) is currently the second most valuable fashion brand behind Nike. Quality remains at the core of Louis Vuitton products. For instance, LV handbags are still individually made with exceptional design and craftsmanship. Furthermore, Louis Vuitton continues releasing limited edition series that spark consumer interest in their brand. The French fashion giant has also been strategic in selecting its brand ambassadors, partnering with Naomi Osaka and Emma Stone to popularize the brand further.