The first few seconds of the TikTok video should hook the user. For example, you can demonstrate an unusual application of familiar things to everyone. Videos about how “gummy worms” are made with the help of a garlic press or how a vacuum cleaner helps to pack soft toys are gaining many views and comments.
Keep the intrigue until the very end (for example, you can sit the whole video with a towel on your head and tell how you I dyed my hair and went through a bunch of messing, and only then show the result).
Add unusual plot twists (here’s an example).
- Use fast-paced footage.
- Don’t stretch the ending – it should be fast.
- Do not create videos that are too long (the recommended length is up to 15 seconds).
Use Hashtags
Be sure to use hashtags – they help promote your video. Using hashtags for TikTok, you can quickly find out what the video will be about. Moreover, you can find out before you clicked on the view button. Nobody wants to miss trending topics, hashtags say it all, so when you leave a hashtag there is a good chance that fans will follow you.
Don’t forget to flag a trending trend or popular challenge if your video is related to it. Use hashtags to briefly describe not only the content of the video, but also its audio sequence – this will attract users who are looking for the sounds they need to create their own videos.
You can also add something funny: even the hashtag # atleastktotosview hashtags can bring you additional views. Before publishing your video, add keywords, that is, hashtags, to the description. Remember to leave the “#” before the word. If this is not done, then the label will not be considered active, that is, it will not work.
At the start of the promotion, it is better to use low-frequency hashtags, and as the account is promoted, increase the frequency, attracting the attention of a wider audience.
Many viewers of this social network are looking for names but the content they need is in the video. When you leave a hashtag, you prompt, tell the viewers what will be in your video. By doing this, you draw a lot of attention to yourself. If you do what you promised, then people will follow you, they will start to follow you more and more, and you will be able to promote your profile.
Writing tags
When writing tags, keep in mind that they must match your video series. Be guided by the opinion of your viewers. TikTok also has the ability to shoot duets with tiktok followers. This is recommended. Respond to your comments under the video, do not be passive, you also need to put likes. All these actions will help you quickly promote your profile, make it more popular.
Add non-standard life hacks and useful tips to your stories. For example, a video about a blogger using an iron to melt eyeshadow palettes has received over 40 thousand views.
Create a kind of TV series – with intrigue for the next episode.
Get Inspiration
Take inspiration from popular TikTokers. Watch their videos and get ideas from that. Popular profiles only publish trending clips. Dance videos or some kind of tutorials are in demand now.
Show your activity on other people’s profiles. Communicate with the public, advise them to visit your channel.
Before starting an advertising campaign, build hypotheses and set goals – what you want to achieve on this site, what exactly you want to test. For example, challenges and ad integrations can increase brand awareness, and targeted ads drive traffic for website conversions and mobile app installs.
Large domestic companies are already working on TikTok. One of the first to start mastering the new social network Sberbank: in the spring of last year, he promoted his youth card there. Short native videos, in which popular bloggers played up life situations, increased the level of knowledge about the product among the young audience.
In total, Sberbank received 3.5 million views and many positive reactions under the posts. The engagement rate was 16.46% (for comparison: on Instagram, 6% is considered very high).
It was not possible to measure exactly how many youth cards were opened as a result of the campaign due to site restrictions. But the bank was satisfied with the results: CPV on TikTok was 2 times lower than on Instagram. Another interesting case of Sberbank is a video with Thanos: a villain from Marvel comics happily dances to the jingle with the words “Transfer to Sberbank”. The post received 1.8 million views, and other users created over 350 of their own videos with the same melody.
Disadvantages
One of the disadvantages of the site is opaque indicators (there are no analysts from third-party services yet). According to many experts, the social network overestimates both the official data on the audience and the statistics of views. A striking example is the Avito marketplace campaign: as part of the # give up change challenge, users were encouraged to share stories about how they quit their boring hobby and find a new one.
According to TikTok statistics, the videos shot by “Tiktokers”, in total, scored 1.4 billion views. However, this figure looks at least strange when you consider that the monthly audience of TikTok is 18 million users. Perhaps due to the viral effect, the video was seen in other countries, but then the question arises: why does Avito need to reach a foreign audience?
External tools such as Google Analytics and analytics services for mobile applications will help you evaluate the effectiveness of targeted advertising and subsequent sales. To track conversions on the website (in the application), you can mark up links with UTM tags.
Use promotion services
You can also use promotion services to promote your account to the top. There are a large number of free and paid tools. Real people will subscribe to you, not bots will like you. It is worth saying that paid tools are better in quality, but they cost money.
With TikTok becoming an increasingly popular social media platform, it’s more important than ever to make sure your account looks and feels as professional as possible. This is where professionals that offer “buy tiktok likes” come in – they can help you get the likes and views you need to be successful on TikTok!
Take part in different challenges, like and comment. This method is versatile, effective and, most importantly, free. Also, don’t forget you can always seek help on TiktokRush service – get tiktok likes instantly and cheap.
