When you run a home business, it’s important that you keep a close eye on the purse strings. You are operating with a limited budget, which means that you need to be efficient with your spending and make every penny count.
Finding ways to make your product packaging work for you is a great way to maximize the return that you get on that investment, even if it is only a small expenditure. Your product packaging isn’t just there to protect products, it can be a great tool for marketing your business too, so make sure to take advantage of it. These are some of the best ways to turn your packaging into an amazing marketing tool.
Always Use Custom Packaging
A simple brown box is cheap and it will keep products safe, but it’s not particularly exciting. It doesn’t say anything about your business and nobody will remember it. Creating a memorable experience for the customer is the key to getting them to come back in the future, and your packaging is a big part of that.
So, always use custom packaging and come up with a design that reflects your brand. The more creative you can be, the better, just don’t forget about practicality. A lot of businesses try so hard to make their packaging memorable that they create something that isn’t actually functional.
This is going to cause all sorts of problems with broken products, so make sure you search for flexible packaging options that provide a balance between design and function.
Use A QR Code To Link To Your Website
When people open their package and see their amazing new product, they will hopefully be very pleased with it and they might want to leave a review right away or browse the rest of your range. You can make that a lot easier for them if you add a QR code that links straight to your website.
It’s easy to make QR code using an online tool and you can then add them directly to the packaging design or even make up some simple stickers to put on your parcels. This is such an easy way to drive more traffic to your site, increase reviews, and boost sales.
Promote Your Social Media Pages
Increasing your social media presence is vital if you want to grow your business and you can use your packaging to help you do that. Adding details of your social media pages to the packaging somewhere will encourage new customers to follow you if they don’t already. You should also invite people to take photos of their new product and post them. This is a great way to drive engagement with your new customers.
There are plenty of ways that you can promote your social media pages including:
- Use an online banner maker to make digital banners for your pages.
- Use your blogs to link to your social accounts.
- Work with online influencers to promote your brand and accounts.
- Create a strong SEO campaign, to drive users to your pages.
- Create in-store experiences such as ‘selfie walls’, encouraging customers to tag you on social media.
Photo by Karolina Grabowska from Pexels
Add A Promotion
Everybody loves a good promotion and it’s even better when it’s unexpected. People often underestimate the effectiveness of using packaging as a way to deliver offers and deals. Why not include a discount coupon inside the package as a surprise for the customer? It shows that you are grateful for their business and almost guarantees that they will buy from you again in the future.
Your packaging isn’t just a box for your products, it’s an incredible marketing opportunity that you need to take advantage of, so why not try some of these great ideas today?
