What do baby bottles and business have to do with one another? Both are the domain of the stay-at-home working mom. According to the US Census, 1/3rd of the female workforce are working moms— and some are working from the comfort of their reupholstered and crumb-infested couches. While your stuffed-animal-ridden living room may not be the picture-perfect conventional office space, a home-based business yields many benefits.
Are you toying with the idea of rejoining the workforce? If so, you’ll need to review the benefits of working motherhood, including the unparalleled financial stability, an improved sense of productivity, and ample opportunities for personal development and self-improvement. What’s more, children with working mothers have a positive role model to reiterate the value of hard work, self-sufficiency, and responsibility.
However, home-based businesses are subject to a tornado of misconceptions— such as the myth that working from home makes you less productive. By managing expectations surrounding “work time” and “family time,” this misconception needn’t be a problem. Remember, traditional office spaces are not necessary for a business— and working from home can save you commute time and gas money.
Besides freeing you from bumper-to-bumper traffic, home-based businesses make restrictive 9-to-5 schedules a thing of the past. You are your own boss. Therefore, you can set your schedule as you see fit. You also assume the responsibility of ensuring your business runs like a well-oiled machine, leaving you plenty of room to put your creative vision into effect.
Marketing and promotion will play a pivotal part in your home business. Home-based businesses are often small operations, but that doesn’t mean you can’t reach the masses. Here are some tips on how to get the word out about your brand and reach a wider audience spanning across the country.
Keep up with branded merchandising trends
Even if you don’t realize it, you see walking billboards every day in the form of branded t-shirts. Odds are, you even own a branded t-shirt yourself. Promotional apparel is a comfort-centric and cost-efficient way to get your brand out there. Stocking up on discount wholesale apparel is one way to get started. Not to mention, it’s an excellent way to keep costs low. With these benefits in mind, designing comfortable branded merchandise with that wow-factor is an advertising strategy you can’t go wrong with.
Develop an online presence
Use social media to your advantage. Create a social media account specifically for your business and regularly upload engagement-worthy content that directs your target customer to your website. A professional-looking website can show your customer that your brand is trustworthy. Designate a section for reviews, so potential purchasers can see positive feedback from other buyers.
Keep customers in the loop
Consider creating an electronic newsletter. This way, you can keep your customers and potential buyers up-to-date on possible sales, current promotions, and limited-stocks or fast-selling items.
With more and more mothers beginning to work from home, you must set yourself apart from other businesses. Consider what makes your brand special. What about your merchandise is desirable and worthwhile? What do you do differently than your competitors? Once you’ve answered these questions, broadcast your strengths.
Network with others
Promoting other small businesses will trigger a pay-it-forward domino effect. Networking can connect like-minded individuals willing and eager to help you achieve your career goals. Networking can also bring in new customers, as people recommend your product or services.
Working from home can be a rewarding experience for supermoms ready to take on the world. With just a little elbow grease and a lot of determination, working mothers can have their own business right from their own home.