Who does not like getting gifts? And when it is given as a complementary product for shopping something, this is more than anyone could ever ask for.
This is why many brands use promotional products as free giveaways or with their products. Marketing merchandise has become a crucial part of the marketing campaign of most of the businesses. 74% of them say that promotional products are a big reason for the success of a campaign.
Why use Marketing Merchandise?
There are several reasons that go into making this marketing strategy a success, few of them are discussed in this article.
The first benefit any brand gets out of using this tool is longevity. Many other marketing methods usually fade away with time in terms of effectiveness. Promotional marketing keeps the brand exposure continued for a long time.
Many products that are used for this purpose. Promo pens or water bottles, are things that people use for a prolonged period and they always remain in sight of the users. Therefore, as long as the promo products remain in front of the consumer, they keep the brand’s name alive in their minds.
Another benefit is that this method gives an opportunity to show your customers that they matter to you and you care about their comfort. Which is why you are giving them something useful for free.
The more innovative and practical a promo product is, the more there are chances for that brand to top the market. People would turn to you again and again just to get that free product.
Due to this reason, this strategy is also the best tool to increase company loyalty.
There are typically no limitations with most of the promo products as they are highly functional therefore people of any age can easily be appealed to it.
A promo product speaks volumes of the brand message that the company offers. If a customer gets the promo merchandise, they will directly connect with the brand due to the message representation.
The top reason behind brands adopting this marketing strategy is that it is much cost-effective than other promotional ways such as television, billboard, or radio. The more you buy in bulk, the lesser will be the rates of the product you intend to buy for promotional marketing.
This marketing strategy sometimes also works like word of mouth when customers pass on or show their products to others.
While these promo products serve consumers well, they also prove to be useful when it comes to gaining more leads. When brands use their promo products in client meetings, they grab more attention from the clients that help in closing deals.
Lastly, the new brands that have not established their feet yet in the market. They can use this tool to create brand differentiation which goes a long way in establishing a business’s success. Many businesses fail in the early years due to inappropriate marketing strategies. Using promotional marketing can prove to be highly effective in establishing a strong foundation.