Launching your own small business at home can be a breeze these days thanks to the internet. However, as simple as it is, we have to take into consideration the fact that it simply won’t look professional.
Sure, your business website might look fantastic with all the templates and professional services available, but there are a number of things that can still drag your image down. So in this article, we’re going to offer a handful of tips that will help you appear more professional to your customers to inspire more confidence in your brand.
Get a professional email address
If you see that a business’s email address is @yahoo or @gmail then it might raise a few concerns. In most cases, getting a custom @<yourbrand> domain for your email is fairly easy and doesn’t cost much money. For a small investment, you can have a professional-looking email from servers like G Suite for a tiny price each month.
Get a professional physical address
Understandably, it can be quite concerning having your own home address as your business address. However, if you don’t have an address of some sort, then it can make your business feel quite shady or strange. To remedy this, consider getting yourself a professional physical address from services like PhysicalAddress. Not only does it boost appearances, but you can even get high-quality scans of your business and personal mail, and you get 24/7 support for any services that you might need.
Establish yourself on social media
Social media is an important component to help with your professional appearance. Make sure you’re on at least one social media platform such as Facebook so your audience can keep up with the latest news from your brand. You should consider using a platform such as Instagram if your business is a creative one that uses a lot of images in its branding. You should also consider using Twitter as a short-form alternative to both Facebook and Instagram. If your business markets towards other businesses, then LinkedIn is also a solid option.
Have a business number
It’s awkward having your main phone number as your business number. If you pick it up and answer “hello?” then it might make a bad first impression for your customers that are looking for support. Make sure you register a second phone number (it can even be a mobile phone number) so that when it rings, you can answer professionally. This also helps ensure that all of your business-related calls are routed to the same number.
As you can see, it’s fairly easy to create and maintain a professional image for your small at-home business. Yes, it does take a bit of monetary investment, but it’s worth the money if it can help you reach a wider audience and get more people to trust your brand. Another way to learn more about being a professional business is to actually look at what other companies are doing to get inspiration on how to improve your appearances.