Your clients should feel rejuvenated after a visit to the salon. The atmosphere of your salon will have an impact on your overall customer experience. If you find that your salon is busy and noisy your clients may not feel as inclined to return.
Whether you’re looking for a beauty room to rent in Sydney or work from a secluded country salon there are many ways to turn your beauty salon into a relaxing retreat.
Here are some reasons as to why you should create a relaxed atmosphere for your clients.
Customers are likely to pay more for treatments done in tranquil environments
According to Lockhart Myer, recent market research concluded that customers are likely to spend between 10% and 15% more money in tranquil salons than in salons that aren’t relaxing. The reason why clients are inclined to spend more as the salon’s services appear more valuable and more worthwhile if they are done in a relaxed environment.
Your clients are paying for more than just a treatment. They are paying for an overall experience. If you want to make your customers feel rejuvenated you will need your salon to be an overall relaxing experience.
Tranquil salons encourage sales
If your salon offers upsells on beauty products you may want to consider increasing the tranquility in your salon. This is because relaxed customers are more likely to be persuaded to purchase additional products than those who are not relaxed. If your clients are stressed after a treatment the only thing they will want to do is pay and go home. However, if they are rejuvenated and feel as though they have received a quality treatment they will be more likely to stick around and be encouraged to purchase additional items such as skincare and beauty products.
How to create a relaxed environment in your salon
Aromatherapy: Salons can be filled with all kinds of smells. You do not want your clients to be smelling wax and any chemicals that are found in a lot of salon-grade products. You can create a relaxed environment by using oil diffusers and by burning incense in your salon. Relaxing scents such as patchouli and lavender will have your clients feeling at ease.
Sound: You may have noticed that a lot of high-end day spas have one thing in common and that is relaxing music. Music in salons can serve two functions. Firstly it reduces any outside noises and secondly, it is calming and makes your client feel at ease.
Common music in salons may include waterfall and nature sounds. Don’t just play music in your treatment rooms. Try to incorporate music throughout your waiting room and entire salon so that your customers feel relaxed from the moment they walk in.
Temperature: The temperature in your salon should not be too hot and not too cold. The ambiance will wear off quickly if your client is getting cold during their massage try to keep your treatment room at around 21 degrees Celsius. Ask your client if they are happy with the temperature if you are sensing that they may be uncomfortable. They will appreciate you asking.
Ambient lighting: Lighting in your salon should be soft and ambient. Harsh lighting can feel very clinical. A dim room, filled with candles will make your clients feel a lot more relaxed than they would in a room with harsh and bright lighting.
Hospitality: When your clients enter your salon you want them to feel welcome. Having someone there to greet them with a smile will make them feel comfortable. Try to go above and beyond in making your salon experience unique. If you can do something small such as offer them a mint and something to drink your clients will really start to see the value in your treatments. In addition to this try speaking softly and calmly regardless of how stressed you are. If you are stressed this can rub off negatively on your clients.
To summarize: a relaxing environment will encourage repeat customers, great customer satisfaction and more sales. Try to incorporate these relaxation methods in your salon and see the changes you can make to your customer experience
