2 billion beautiful full screen videos are being viewed daily on mobile devices by
100 million active Snapchatters.
What is Snapchat
Snapchat is an app designed for smartphones that is compatible for android and iOS users. If you’re looking to engage a new generation, Snapchat is the ideal way to reach 13 – 34 year olds. This particular age demographic is currently highly engaged on Snapchat. These users are 8 x more likely to watch videos on their smartphones than on television.
Snapchat offers 3V advertising that is specifically made for mobile. 3V advertising offers brands premium content and ad products available to 100 million users.
The 3Vs are defined as:
- Vertical videos are cut vertically to fill the whole mobile screen.
- Video is the best way to tell a story.
- Views displayed on Snapchat are always in full screen.
Snapchat has a lot to offer. Snap pictures, text or video chat with friends, and stay up to date with current events or news stories. Send your pictures or 10 second videos with other users instantly.
What about privacy
Individuals can send a snap directly to a few friends or add it to their “story” which is basically like the Facebook wall for all followers to see. The neat thing about Snapchat is once your followers see your post or “snap” it is gone. Users do not need to scroll through the same stories each time they open the app.
Bloggers and brands will want to adjust their account’s default settings from “friends” to “everyone” in order to grow their followers and share content to a wider audience. Snapchat appears to be quickly becoming the perfect blogger/brand advertising platform. Interact with your followers. Share with them an important update on a must have product or a recent mouth watering recipe you’ve shared on the blog. It’s all about connecting! Have fun and get to know your audience. Build new relationships. Snapchat!
More than 60% of U.S. smartphone users aged 13 – 34 are Snapchatters! ~ Team Snapchat