Chili’s has always been known for bold, Southwest flavors and we wanted to expand our menu offerings for those looking for a fresh take on the Tex Mex cuisine. This led us to create two Fresh Mex bowls — the Chipotle Chicken Fresh Mex Bowl and the Margarita Chicken Fresh Mex Bowl – as well as Enchiladas and create-your-own Southwest Pairings starting at $8.
Chili’s Fresh Mex Bowls are served with marinated grilled chicken, but can also be customized to guests’ liking with other proteins such as grilled shrimp or steak. Offered any time of the day and as part of Chili’s Lunch Combos, which comes with soup or salad for $7.
“Based on consumer feedback, Fresh Mex is one menu category where guests fully welcome Chili’s innovation as it builds off core brand equity of Chili’s Tex-Mex heritage and the distinct tastes of our culinary profile – bold, fresh and flavorful,” said Krista Gibson, senior vice president of brand strategy for Chili’s Grill & Bar. “The newFresh Mex Menu is a win for guests because it delivers on key consumer benefits of great tasting and craveable flavors that are freshly prepared, customizable and offered at a strong value.”
In addition to the latest menu items, Chili’s is leveraging the Fresh Mex category to introduce a new value-offering which plays to consumers’ desire for customization. During lunch or dinner, guests can now create their own Southwest Pairing, choosing from two or three entrees to enjoy with rice and blacks beans starting at $8.
With more than 250 different combinations, the Southwest Parings Menu features several items for guests to choose from including many new dishes.
For guests who prefer to leave the customization to Chili’s, the brand’s Beef, Chicken and Cheese Enchiladas are also available as stand-alone entrees. Baked-to-order and served three to a plate, this classic, Mexican dish is completed with rice and black beans.
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