Disclosure: This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.
Did you know that domestic violence happens more than 145 times each hour in the U.S. On average, three women die every day as a result. October is Domestic Violence awareness month and you can help!
As part of Domestic Violence Awareness Month in October, Purple Purse, The Allstate Foundation’s symbol for domestic violence, proudly represents a woman’s way to escape the cycle of abuse by gaining financial independence. Now in its third year, The Allstate Foundation’s Purple Purse campaign has pledged to donate up to $350,000 to the YWCA for programs designed at assisting survivors of domestic violence and other women in need.
What is Purple Purse?
As part of Domestic Violence Awareness Month, The Allstate Foundation created the Purple Purse campaign to urge people to openly talk about domestic violence. PurplePurse.com appears to be an online fashion magazine, but when the user looks deeper, she will find a safe place with life-changing information and resources to make it easier to talk about domestic violence and financial empowerment.
Why a Purple Purse?
The Purple Purse was created because a purse represents the center of a woman’s financial domain and purple is the national color of domestic violence awareness. Purple Purse, now in its third year, helps people carry on conversations and pass along information about domestic violence and financial abuse by placing the power directly into people’s hands with a purple purse.
If you don’t get your hands on one of the purple purses that are being passed around the country, you can still help by logging onto Facebook.com/PurplePurse and sharing a virtual purple purse. Each time a virtual purple purse is shared or re-shared, we’ll make a $5 donation to YWCA.
Do you know women in domestic violence situations? I think we all do. We feel helpless sometimes, not knowing what to do. Women feel loyalty to their partners, even when they are abused. And then the problem of financial support is a big problem. If a woman leaves the abusive relationship, how will she support herself?
That’s where the Allstate Foundation comes in. They help women get financial Independence after they have left the violence behind.
Here are a few key points to understand:
- Domestic violence is an issue that impacts millions, but few talk about it. Purple Purse helps people carry on conversations and pass information about domestic violence and financial abuse by placing the power directly into people’s hands with a purple purse.
- Domestic violence affects one in four women in their lifetime – that’s more women than breast cancer, ovarian cancer and lung cancer combined.
- A majority of Americans agree that domestic violence is tough to talk about. More than one-third of Americans have never discussed the issue with family or friends and Purple Purse provides a conversation starter.
- Lacking financial knowledge and resources is the number one indicator of whether a domestic violence victim will stay, leave or return to an abusive relationship.
So what can YOU do? I’m glad you asked!
- Taking action against domestic violence is simple – Purple Purse: Pass It On.
- 1,300 purple purses filled with domestic violence information and facts will be distributed throughout the U.S. Each purse has a goal of being passed between family, friends, community leaders, celebrities, media, and Allstate employees and agents sparking important conversations and raising awareness. The Allstate Foundation will donate $5 each time a purse is passed and checked-in at PurplePurse.com.
- Visit PurplePurse.com to follow the purple purses on their journey around the country, track the YWCA’s progress toward their goal to earn $350,000 from The Allstate Foundation and get tips to help you start talking about domestic violence
Here is my purple purse pass card with the code:
Remember, you can help just by visiting www.purplepurse.com and entering the code above! Taking action against domestic violence is simple – Purple Purse: Pass It On. Visit PurplePurse.com to follow the purple purses on their journey around the country, track the YWCA’s progress toward their goal to earn $350,000 from The Allstate Foundation and get tips to help you start talking about domestic violence.
Disclosure: This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.